D. Ajay Anand

What I bring

A Business Analyst who understands the business side first

I sit across the table from CEOs, CFOs and promoters and talk business in their language — margins, cash flow, controls and growth. That builds their confidence that we are creating the right tool for their digital transformation, and gives delivery teams clear requirements, BRDs and a rollout plan they can build, test and release against.

I have also delivered multiple successful process transitions to India from the UK, US and Asia Pacific — managed both remotely and onsite in the UK.

On ERP programs, I recommend the right ERP for each business's needs and build in proper control systems and a clear Delegation of Authority (DoA), so approvals, limits and accountability are designed into the system from day one.

Requirements & BRDs As-Is / To-Be Process Mapping Project Planning & Status Tracking Global Process Transitions — UK, US & APAC ERP Selection Advisory Controls & Delegation of Authority UAT, Defects & Releases Power BI & KPI Design Automation & AI Tools

01 — Journey

Professional Experience

Sep 2023 — Present

Founder & Lead Business Analyst

Ethos Analytics LLP · Business Consulting, Data Analytics & Automation · Chennai

Business & Process Analysis

Study how each business actually runs and map end-to-end process flows across sales, purchase, inventory and finance to define what is right for the business.
Validate processes end to end against SAP B1, Tally and manual handling — checking controls, hand-offs and data flow at every step.
Run gap analysis between current and target processes, prioritising fixes by business impact and effort.
Convert validated processes into digital transformation roadmaps — moving manual and spreadsheet work onto ERP, dashboards and automation.
Engage client project teams through workshops and reviews so owners, users and the delivery team work to one agreed plan.
Author BRDs and SOPs — including a CRM & field operations BRD for Renacon (lead, visit and expense modules) and KPI BRDs with DAX definitions and rollout roadmaps.

Power BI & Data Delivery

Delivered Power BI reporting for seven clients across manufacturing, FMCG and trading — from KPI definition and data modelling to dashboard rollout and user review.
Planned a three-phase SAP B1 to Power BI KPI implementation covering Finance, Inventory, Production and Sales.

Project Delivery & PMO

Delivered a complex target-analysis product with reconciliation (recon) tools for TripJack, automating work earlier handled by a 20-member team — with an Ethos resource deployed onsite at the client for 8 months.
Manage software engagements end to end — defect triage, rectification and enhancement releases for a payroll management system supplied to a client.
Delivered a fuel station management web application along with its operating SOP documentation.
Plan scope, timelines and deliverables across concurrent client projects, leading a delivery team that includes a data analyst.

Feb 2021 — Aug 2023

VVD & Sons Private Limited

FMCG · Coconut Oil Manufacturing · INR 300 Cr+ Revenue · Chennai

Commercial Head — Finance, SCM & IT (Promoted)

Owned IT and ERP governance — SAP B1 administration, systems integration and digital initiatives across Finance, Supply Chain and Sales.
Worked with Deloitte on the company's pre-IPO process — preparing finance, controls and reporting for listing readiness.
Validated M&A proposals, reviewing the financials, valuation assumptions and strategic fit to support management decisions.
Led a team of 30+ members across AP, AR, Supply Chain and SAP Admin, coordinating work across departments.
Ran a Six Sigma project on logistics cost reduction and product-portfolio re-engineering.
Worked with Marketing and Sales heads to finalise pricing and monthly schemes.

Finance Manager (Joined Feb 2021)

Redesigned processes and policies — credit policy, vendor payment terms, and HR, finance and admin procedures.
Completed a PAN-India inventory audit and framed a new inventory and damage-return policy.
Set up distributor channel financing with an NBFC to improve company cash flow.
Ran monthly forecasts, annual budget, 3-year strategic plan and variance reporting for senior management.

Apr 2008 — Feb 2021

Ford Motors Private Limited

Global Automotive MNC · 13 years of progression · Chennai

Product Development Profit Analysis 2019–2021

Led a global standardisation project for the profit model, gathering and aligning inputs from program teams.
Tracked program status through product milestones and handled scenario requests for management reviews.
Worked on RPA (UiPath) to automate manual finance processes.

Exchange & FX Profitability 2017–2019

Supported implementation of IMPRS, a system that let the profit team load exposures and exchange rates so information was available at any time.
Prepared 5-year business plans for the Board and monthly FX forecasts for North America and MEA.

Onsite UK — OPD Transition 2015–2016

Stationed in the UK to support migration of the On-Going Product Development business to India.
Key contributor to the OPD Globalization project — 9 workstreams, standardising procedures across Asia Pacific, North America and Europe.
Worked with UK stakeholders to secure and release project funding across phases.

Operations, Cost Control & Team Lead 2008–2015

Team leader of a two-member team; trained new joiners and ran metrics and control reports (TGW, CCAR, MCRP).
Six Sigma and Kaizen improvements — invoice deduplication and macro-based report automation.